I'm Chris - a digital strategist and UX frontend developer.

About
I'm Chris - a Tasmania-based full-stack developer and UX specialist focused on crafting digital experiences that are intuitive, accessible, and madetoclick.
I bring a background in technical consultancy, project leadership, and stakeholder engagement - combining frontend skill with a deep understanding of user needs and organisational goals.
Download ResumeUser-Centered
Empathy-driven design focused on real user outcomes, accessibility, and usability.
Strategic Thinking
Aligning digital strategy with business goals - from discovery to delivery.
Full-Stack Delivery
Bringing UX and frontend expertise together to deliver end-to-end solutions.
Expertise
- UX Design
- Digital Strategy
- Frontend Development
- Interaction Design
- Prototyping
- Personas & Empathy Mapping
Academic Background
James Cook University
B.A. in Industrial Design (Major: Communications Design)
2007
Graduated with a focus on design principles, communication strategies, and user-centered thinking - the foundation for nearly 20 years of experience in design, development, and digital strategy.
Talent & Skills
Professional Capabilities
- UX design & research
- Customer experience strategy
- Accessibility & responsive design
- Technical consultancy
- Project leadership
- Stakeholder engagement
- Graphic & brand design
- Social media strategy
Tools
Design
Figma, Adobe Creative Suite, UXPressia
Development
HTML, CSS, JavaScript, React, PHP, Python, Flutter, Git
CMS & Platforms
Squiz Matrix, Drupal, WordPress, SharePoint, Jira, Confluence, Bitbucket, GitHub, PowerBI
Level-Ups
Certifications & Courses
- Google UX Design Course
- Management Skills Training
- Data Analytics
- Digital Transformation & Machine Learning
- Python for Data Analysis & Programming
- Build Native iOS & Android Apps with Flutter
- REST API Automation
- Social media strategy
- Master in JSON
Recent Collaborations & roles
I enjoy crafting digital experiences that are madetoclick.

Celotti Workforce
I led a digital strategy workshop to help the client clarify their goals and gain deeper insight into their audience. Developed detailed personas and empathy maps to inform design and development decisions.
- Workshop
- Personas
- Empathy maps

MudWolf Gear
I collaborated with the MudWolf Gear team to shape the brand's identity and digital direction ahead of launch. Led strategy sessions to define their target audience, developed personas and tone guidelines, and created a content approach for social media that reflects the bold, adventurous spirit of the brand.
- Brand
- Social media

Manager - Frontend Design
I led the development of the NTGov Design System, delivering modern, user-focused solutions across government digital channels. Managed agile projects, collaborated with stakeholders, and mentored developers to support consistent, accessible design and code standards. Designed and tested prototypes, and developed content strategies aligned with user needs and government objectives.
- Employment

Cali Digital
I joined the Cali Digital team as a User Experience Designer, focusing on improving usability and aligning design decisions with user needs. Collaborated closely with stakeholders to streamline workflows, design intuitive interfaces, and create prototypes that enhanced the overall digital experience across key client projects.
- User experience
- Prototyping
- Design strategy

Legana Rotary Club
I've been volunteering with the Legana Rotary Club to strengthen their marketing strategy. I have been helping them get up to speed with social media, introducing basic analytics tools, and shaping an initial content approach to boost community engagement. I've also contributed graphic design work for some of their larger events, helping to create a more consistent and professional visual presence.
- Volunteer work
- Marketing strategy
- Social media
- Analytics

Darwin Off-road Cyclists (DORC)
I've been volunteering with Darwin Off-road Cyclists (DORC), contributing to their social media and event planning efforts to help attract new and younger riders to the sport. In addition to promoting events and sharing content online, I've also assisted with on-the-ground event support and trail maintenance as part of the club's broader community efforts.
- Volunteer work
- Social media
- Event planning
Get In Touch
Looking for a digital strategist, UX designer, or frontend
developer?
I'd love to hear how I can work with you and support your next
project.